Maike Caroline Hartung
As a consultant at i-potentials, Maike manages people strategy projects for client companies in high-growth phases as well as for SMEs and international corporations embarking on their digital transformation journey.
In her last position at BASF, Maike developed strong expert knowledge of employer branding and talent acquisition. Her project management and targeted communication skills were honed during her time in various positions within public relations such as being a press rep for the Erste Bank Group in Vienna or managing PR project as a freelance consultant for an international client base.
Maike is a passionate and quite successful tennis player - her sports achievements earned her a scholarship to study to the College of Charleston in the United States from where she received her bachelor's degree in International Business. Upon her return to Vienna, she added a Magister in Economic and Social Studies and later went on to do a Master's in Public Communication. Maike speaks German, English as well as French, and she can also communicate in Spanish and Italian.