Martina van Hettinga

Martina van Hettinga is Managing Partner at i-potentials and is one of the leading experts for sustainable organizational development, leadership and transformation management. She advises private equity and venture capital funds as well as companies and corporations in dynamic growth and transformation phases. With her many years of experience in filling and developing top management positions, Martina has made a significant contribution to building the European digital ecosystem and has helped shape the digital and ecological transformation of numerous German SMEs and hidden champions.

Her focus is on the strategic appointment of board members and supervisory board members as well as advising on innovative organizational and management structures. In order to sustainably strengthen Germany as a business location, she is also intensively involved in promoting digital competence and diversity in management and supervisory boards. In addition to her role at i-potentials, Martina is a member of the supervisory board of Grupa Pracuj S.A. and an advisory board member at Cremanski & Company. In 2022, she founded the non-profit GmbH MoreDiversity.de, which promotes comprehensive diversity in education, media, politics and business, in order to find sustainable entrepreneurial solutions to demographic challenges and future viability. She also supports B2B tech companies as an angel investor and CEO mentor.

• “Gehaltsstudie: Deutsche CEOs verdienen im Schnitt zwischen 220.000 und 400.000 Euro im Jahr”, report about i-potentials study by manager magazin 2024
• “Konjunktur: Gehälter von Topmanagern sinken leicht”, report about i-potentials study by Süddeutsche Zeitungg 2024
• “Studie: Gehälter von Digital-Topmanagern steigen rasant”, report about i-potentials study by Süddeutschen Zeitung 2023
• “Chancengerechtigkeit von Frauen: Warum die Schlagzeilen trügen”, guest commentary for CAPITAL 2023
• “Fachkräftemangel: Warum Unternehmen im Wettbewerb antizyklisch agieren sollten”, guest commentary for t3n 2022
• “Der Mittelstand braucht eine Frauenquote”, interview with WirtschaftsWoche 2022
• “Autonomie und Flexibilität sind die neuen Statussymbole”, interview with Handelsblatt 2022
• “In der Digitalbranche ist es aktuell schwieriger an gute Leute zu kommen, als an Kapital”, interview with WELT 2022
• “Deutschland braucht eine ‘Talentstrategie'”, guest commentary for Tagesspiegel 2021
• “Wir beobachten eine extreme Beschleunigung der Gehaltsspirale am Markt”, interview with Business Insider 2022
• “How startups can attract the best c-level talent”, guest commentary for Sifted 2021