Martina van Hettinga

Managing Partner


Martina van Hettinga (née Weiner) is Managing Partner at i-potentials. Here, she primarily advises companies from the digitalizing SME sector as well as private equity and venture capital funds. As an expert in venture building and digital transformation, she specializes in C-level appointments in SMEs and start-up environments.

Martina has over a decade of experience in shaping leading German tech companies: As Operations Officer and Portfolio Manager at Company Builder and Investor Team Europe, she was instrumental in building digital ecosystems (including for Point Nine Capital, Delivery Hero, Gründerszene, Fyber and many more). In addition, Martina continues to be active as an angel investor and venture partner at Cavalry Ventures as well as a mentor at various leading tech companies.

Interviews & Gastbeiträge

“Why you really need to fix your startup’s leadership debt” on Sifted (back by Financial Times)

“The New Normal in Recruiting” on the Startup Insider Podcast with Jan Thomas.

Two headhunters as guests in the Macht.Was?! podcast with Michael Siegler

“Finding staff remotely” in Golem 2020

“Innovation needs the right minds” in Changement magazine by Handelsblatt Fachmedien 2019

“Be brave” in Harvard Business Manager 2019

“Generation Z wants to be courted” in Wirtschaftszeitung 2019


+49 (0)30 609 899 300

Martina van Hettinga Managing Partner i-potentials