Martina van Hettinga

Managing Partner


Martina van Hettinga (née Weiner) is Managing Partner at i-potentials. Here, she primarily advises companies from the digitalizing SME sector as well as private equity and venture capital funds. As an expert in venture building and digital transformation, she specializes in C-level appointments in SMEs and start-up environments.

Martina has over a decade of experience in shaping leading German tech companies: As Operations Officer and Portfolio Manager at Company Builder and Investor Team Europe, she was instrumental in building digital ecosystems (including for Point Nine Capital, Delivery Hero, Gründerszene, Fyber and many more). In addition, Martina continues to be active as an angel investor and venture partner at Cavalry Ventures as well as a mentor at various leading tech companies. She is also a fierce advocate for diversity and equal rights and in 2022 she founded the initiative MoreDiversity.De, a non-profit organization, that is committed to increasing diversity in society and went live in 2023.

Interviews & Gastbeiträge

“In the digital industry, it is currently more difficult to get good people than it is to get capital.” – Interview with WELT 2022

“Deutschland braucht eine Talentstrategie” in the Tagesspiegel Background 2021

“How startups can attract the best c-level talent” on Sifted 2021 (back by Financial Times)

“Why you really need to fix your startup’s leadership debt” on Sifted 2021 (back by Financial Times)

“The New Normal in Recruiting” on the Startup Insider Podcast with Jan Thomas.

Two headhunters as guests in the Macht.Was?! podcast with Michael Siegler

“Finding staff remotely” in Golem 2020

“Innovation needs the right minds” in Changement magazine by Handelsblatt Fachmedien 2019

“Be brave” in Harvard Business Manager 2019

“Generation Z wants to be courted” in Wirtschaftszeitung 2019