Martina van Hettinga

Martina van Hettinga (née Weiner) is a managing partner at i-potentials. In her role she primarily advises companies and conglomerates undergoing intensive growth and transformation, as well as private equity and venture capital funds. As an acknowledged expert in venture building and digital transformation, she brings extensive experience in shaping leading German companies. Prior to entering the field of executive search, Martina held the position of Operations and Portfolio Manager at Team Europe, a renowned company builder and investor. She was instrumental in establishing the European digital ecosystem. Her current focus is on developing future-proof leadership and organisational architectures that will provide long-term strength to companies.

Furthermore, Martina van Hettinga is actively engaged in promoting diversity and equality. Additionally, she serves on the supervisory board of Grupa Pracuj and the advisory board of Cremanski & Company. In 2022, she founded the nonprofit organization MoreDiversity.De, which advocates for greater diversity in education, media, politics, and business. She also acts as an angel investor and CEO mentor for several leading technology companies.

“In the digital industry, it is currently more difficult to get good people than it is to get capital.” – Interview with WELT 2022

“Deutschland braucht eine Talentstrategie” in the Tagesspiegel Background 2021

“How startups can attract the best c-level talent” on Sifted 2021 (back by Financial Times)

“Why you really need to fix your startup’s leadership debt” on Sifted 2021 (back by Financial Times)

“The New Normal in Recruiting” on the Startup Insider Podcast with Jan Thomas.

Two headhunters as guests in the Macht.Was?! podcast with Michael Siegler

“Finding staff remotely” in Golem 2020

“Innovation needs the right minds” in Changement magazine by Handelsblatt Fachmedien 2019

“Be brave” in Harvard Business Manager 2019

“Generation Z wants to be courted” in Wirtschaftszeitung 2019